Getting inbound (links that point to a particular page in your own website) link is one of the most important factors when it comes to improving the rankings of a small business website, and for any other website in that matter. Small business websites are generally in less competitive markets so they will require less links than, let’s say, an affiliate website or an e-commerce website, but they still need to have a certain amount of links in order to rank higher in the major search engines such as Google, Yahoo and Bing.

Here is a little known but important tip on how to easily get links to your business website:

Search engines favor both types of links, internal and external. The former are links that you have absolute control over as they come from a page to page within your own website and the later are outside pages linking to pages on your website. Naturally, it is easier to get more internal links and the best way to do that is to build more pages in your website. When small business owners hear that, most of the times they freak out as they think that this is a complicated process. In fact, it is just the opposite. All you need is to create a blog (I recommend using WordPress) on your website and start blogging about your industry. If you decide to do this task yourself I’m sure you will have lots of tips and tricks of the trade that you can share as blog posts. If you don’t have the time you can easily delegate this task to your secretary or anyone else in your business for that matter. If they are not experts in the field, use the following tip:

Don’t know what to write about? Just follow the news and events in your industry and provide short summaries of the news as blog posts. Throw in some of your own thoughts and take-aways and you have a brand new page on your website with relevant and unique content. Aim for at least 250 word posts and do it a couple of times a week and you will see your website grow very fast. Let’s do the math, if you do 4 posts a week, which will not take you more than 60 – 75 minutes total depending on your typing skills, that is 16 pages of new content a month. After a couple of months you will have 40 – 50 pages of relevant, unique content. Make sure you include links in the posts to the paged on your website you want to rank and if you make all this a habit of yours, you will be creating links on a regular basis and you will be crushing the local competition in no time!

Building links for a business website can be a hassle. Small business online marketing as a whole can be confusing and you can really hurt your business by not doing it properly. Let our nj seo company help you by providing consulting and guidance to you or even doing the entire online marketing for your small business. We offer a 100% satisfaction guarantee so there is no risk for you!