Determine what region and communities you can service geographically, and focus your content to boost your local SEO campaign

Get the most relevant geographic traffic to your site by integrating regionally targeted keywords into your website’s content. Include towns, states, or regions in your keywords so that your potential patients can find you when using a search engine. Just don’t sacrifice readability on your website to do it. Add these geographic keywords in a way that is both relevant and helpful for search engines.

Have your physical contact information featured prominently

It is critical that your practice’s physical address be easy to find. In fact, for a rule of thumb, make sure it can be found within five seconds of looking at your website. This is important because it creates a bridge between you and your web visitors. It’s a great idea to put your contact information on every page of your site, and one easy way to do this is put the information as a header and footer. After all, the whole reason you’re doing local SEO marketing is so that people will visit your healthcare office.

Put yourself in local business listings

There are many free local business listings that come up when you do a search. Local search engine optimizaion uses these by allowing you to tap into the big three: Local Google, Local Yahoo, and Bing. You can use other search engines, but these are the most popular and a great place to start to increase your website traffic.